METAFORA TUSHUNCHASI VA KONTSEPTUAL METAFORA NAZARIYASI: IQTISODIY DISKURS KONTEKSTIDA TAHLIL
Keywords:
kontseptual metafora, iqtisodiy diskurs, kognitiv lingvistika, o‘zbek tili, terminologiya, manba domeni, maqsad domeni.Abstract
Ushbu tadqiqot zamonaviy o‘zbek iqtisodiy diskursida qo‘llaniladigan metaforalarni kognitiv lingvistika nuqtai nazaridan tahlil qilishga bag‘ishlangan. Ishning asosiy maqsadi George Lakoff va Mark Johnson tomonidan ishlab chiqilgan kontseptual metafora nazariyasiga tayangan holda, iqtisodiy matnlardagi (rasmiy hujjatlar va OAV) metaforik modellarni aniqlash, ularni tasniflash va kognitiv-pragmatik xususiyatlarini ochib berishdan iborat. Iqtisodiyot kabi abstrakt sohalarda metaforalar murakkab jarayonlarni soddalashtirish va tushunishni osonlashtirish uchun zaruriy mexanizm bo‘lib xizmat qiladi.
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