NATIONAL IDENTITY IN TOURISM DISCOURSE: A LINGUISTIC STUDY OF RURAL TOURISM TERMS

Authors

  • Ostonov Utkir Yangiboevish Ostonov Utkir Yangiboevish Author

Keywords:

Rural tourism, terminology, linguaculturology, pragmatics, discursive strategy, national identity, cultural heritage, speech act, communicative function.

Abstract

The article examines the linguo-cultural and pragmatic characteristics of rural tourism terminology. The author analyzes the role of language in preserving national identity and cultural heritage through discursive strategies in tourism discourse. The study explores the integration of local dialects into the terminological system, the communicative functions of speech acts, and innovative linguistic processes within the field. Rural tourism terminology is interpreted as a complex structure reflecting the inextricable link between language and culture.

Author Biography

  • Ostonov Utkir Yangiboevish, Ostonov Utkir Yangiboevish

    Docent of the department of “Language Teaching”

    of Samarkand Institute of Economics and Service

    ostonovutkir@mail.ru

References

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Published

2026-04-16

Issue

Vol. 1 No. 1 (2026): OLIY TA’LIM TIZIMINI TAKOMILLASHTIRISH: DOLZARB TENDENSIYALAR VA STRATEGIYALAR

Section

Articles