MEDIA TYPES AND ITS ROLE IN POLITICAL DISCOURSE

Abstract

The study observes a remarkable shift in media discourse due to the development of technology, and it leads to the emergence of new media type, also called Internet media, that mainly involves social media platforms, namely Facebook, Instagram, and Telegram. The research highlights differences and similarities of these two distinct media spheres and their significant role for politicians, as media is considered as a powerful manipulation tool used towards people with the help of multimedia tools. The thesis identifies that traditional media is more formal than digital one, plus they vary accordingly in terms of the language usage, non-linguistic characters and besides, they tend to have distinctive objectives as well.