COMPARATIVE ANALYSIS OF LINGUISTIC AND PRAGMATIC FEATURES OF ENGLISH AND UZBEK ADVERTISEMENTS

Abstract

This article presents a comparative analysis of the linguistic and pragmatic features of advertising texts in English and Uzbek. The study focuses on the ways in which lexical, grammatical, syntactic, stylistic, and pragmatic devices are employed to attract the attention of the target audience, communicate information, create emotional responses, and persuade consumers. Particular attention is paid to the use of expressive vocabulary, imperative constructions, evaluative adjectives, metaphors, repetition, rhetorical devices, ellipsis, slogans, and other language features characteristic of advertising discourse.