KREOLIZATSIYALASHGAN MATNLARNING BOSMA VA RAQAMLI OMMAVIY AXBOROT VOSITALARIDAGI KORPUSGA ASOSLANGAN QIYOSIY TAHLILI: FUNKSIONAL-PRAGMATIK TA'SIRLAR
Keywords:
Keywords: Corpus Analysis, Print Media, Digital Media, Multimodal Discourse Analysis, Functional- Pragmatic Effects, Relay Mechanism.Abstract
Background: While the theory of multimodality is well-established, empirical corpus-based evaluations comparing text creolization across different media landscapes are rare.
Objective: This study presents a comparative analysis of creolized texts across print and digital media, evaluating their structural distributions and functional-pragmatic effects on audiences.
Methods: Two representative corpora were compiled: a Print Corpus (N = 200) from leading magazines and a Digital Corpus (N = 300) from major multimedia and social media platforms. Qualitative semiotic coding and quantitative pattern analyses were performed.
Results: Visual components dominate across both media, appearing in 65% of print ads and over 70% of digital ads. Print media relies heavily on static visual-verbal harmony and verbal anchoring (85%). Digital media utilizes dynamic relay mechanisms, temporal layering, and user-participatory elements.
Conclusion: Text creolization is highly adaptive, shaped by media affordances. Print maximizes static layout hierarchy, while digital environments shift communication toward immersive, user-centered multimodal experiences.
References
1. Goddard, A. (2002). The Language of Advertising: Written Texts (2nd ed.).
2. Routledge. Holbrook, M. B., & Hirschman, E. C. (1982).
3. The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 9(2), 132–140.
4. Mayer, R. E. (Ed.). (2005). The Cambridge Handbook of Multimedia Learning. Cambridge University Press.
5. Paivio, A. (1986). Mental Representations: A Dual-Coding Approach. Oxford University Press.
6. Williamson, J. (1978). Decoding Advertisements: Ideology and Meaning in Advertising. Marion Boyars.
