HOW INTERNET MEMES BECOME PART OF EVERYDAY LANGUAGE: A STUDY OF MEMETIC EXPRESSIONS IN CONTEMPORARY COMMUNICATION
Keywords:
Keywords: Internet memes, everyday language, memetic expressions, digital communication, pragmatics, multimodality, Uzbek Internet discourse.Abstract
Abstract. Internet memes have developed from humorous digital artifacts into recognizable resources of everyday communication. Expressions originating in memes now occur not only on social media but also in informal conversation, workplace interaction, advertising, journalism and political discourse. This thesis examines the linguistic and pragmatic mechanisms through which memetic expressions enter everyday language. It draws on qualitative discourse analysis and research in digital culture, participatory communication, multimodality, Internet pragmatics, and Uzbek Internet discourse. The analysis demonstrates that repetition alone does not make a meme part of language. Conventionalization occurs through collective recognition, contextual flexibility, semantic compression, grammatical adaptability and continued social use.
References
1. Ahmedov, O. S., & Akramova, X. A. (2024). Ingliz va o‘zbek tillarida internet matnlarining struktur-semantik va diskurs tahlili. Filologiya Al-Buxoriy, 1, 60–68.
2. Dawkins, R. (1976). The Selfish Gene. Oxford University Press.
3. Dynel, M. (2021). COVID-19 memes going viral: On the multiple multimodal voices behind face masks. Discourse & Society, 32(2), 175–195. https://doi.org/10.1177/0957926520970385
4. Knobel, M., & Lankshear, C. (2007). Online memes, affinities, and cultural production. In M. Knobel & C. Lankshear (Eds.), A New Literacies Sampler (pp. 199–227). Peter Lang.
5. Mengaliyeva, M. M. qizi. (2025). Internet va ijtimoiy tarmoqlarda tilning o‘zgarishi. Modern Science and Research, 4(3), 356–360. https://doi.org/10.5281/zenodo.15049590
6. Milner, R. M. (2016). The World Made Meme: Public Conversations and Participatory Media. MIT Press.
7. Nissenbaum, A., & Shifman, L. (2017). Internet memes as contested cultural capital: The case of 4chan’s /b/ board. New Media & Society, 19(4), 483–501. https://doi.org/10.1177/1461444815609313
8. Nuriddinova, M. Sh. (2026). Ijtimoiy tarmoqlarda qo‘llanilayotgan neologizmlar (ingliz va o‘zbek tillari misolida). Qo‘qon DPI Ilmiy Xabarlari, 8(2), 507–510. https://doi.org/10.70728/b.series.v08.i02.078
9. Oydin T. AXBOROT TEXNOLOGIYALARI TERMINOLOGIYASINING INTRALINGVISTIK XUSUSIYATLARI //Инновационные методики в обучении иностранным языкам: глобальные тенденции и опыт университетов шёлкового пути. – 2026. – Т. 1. – С. 1652-1655.
10. Shifman, L. (2013). Memes in a digital world: Reconciling with a conceptual troublemaker. Journal of Computer-Mediated Communication, 18(3), 362–377. https://doi.org/10.1111/jcc4.12013
11. Shifman, L. (2014). Memes in Digital Culture. MIT Press.
12. Toshmurodova, Sh. T. (2025). Internet tilining muloqot vositasi sifatidagi ahamiyati. Science Shine, 8(43), 345–349. https://doi.org/10.71337/inlibrary.uz.science-shine.84773
13. Wiggins, B. E., & Bowers, G. B. (2015). Memes as genre: A structurational analysis of the memescape. New Media & Society, 17(11), 1886–1906. https://doi.org/10.1177/1461444814535194
14. Yus, F. (2019). Multimodality in memes: A cyberpragmatic approach. In P. Bou-Franch & P. Garcés-Conejos Blitvich (Eds.), Analyzing Digital Discourse (pp. 105–131). Palgrave Macmillan.
